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The UX Designer’s Guide to Speaking a Small Business Owner’s Language
If you’ve ever tried to explain “heuristics,” “cognitive load,” or “Fitts’ Law” to a small business owner and watched their eyes glaze over… you’re not alone. Early-career UX designers often make one critical mistake when trying to land real-world projects: They speak design. Small business owners? They speak survival. When a business owner is juggling…
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What Is WCAG (and Why Should You Care If You’re Not a Developer)?
If you’ve ever heard someone mention “making a website accessible” and thought, “That’s a developer thing, right?”—you’re not alone. Accessibility often gets shoved into the tech bucket: coding problems, screen reader fixes, lawsuits, overlays. But at the heart of it is something much simpler (and much more human): Can people actually use your website? That’s…
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What Is Practical Accessibility? A Plain-Language Guide for Non-Developers
If you’ve ever felt like web accessibility is a maze of technical jargon and legal threats, you’re not alone. But it doesn’t have to be that way. Let me introduce you to a concept I call Practical Accessibility. It’s a simple and effective way to start making any website more inclusive today, without needing to…
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6 Steps to Make Your Website Actually Accessible (According to the DOJ)
Y’all, the Department of Justice just dropped some SUPER practical guidance about digital accessibility programs, and I am absolutely geeking out about it! While it was technically written for state and local governments, this is pure gold for any business wanting to make their website accessible (which should be all of you, just saying). Let…
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Why Your Website Needs to Be Keyboard-Accessible: A Guide for Business Owners
When was the last time you tried using your website without a mouse? For millions of potential customers, keyboard navigation isn’t a choice – it’s their only option. Here’s why this matters for your business. Your Current Customers Need It Your website visitors are more diverse than you might think: Every customer who can’t use…