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The UX Designer’s Guide to Speaking a Small Business Owner’s Language
If you’ve ever tried to explain “heuristics,” “cognitive load,” or “Fitts’ Law” to a small business owner and watched their eyes glaze over… you’re not alone. Early-career UX designers often make one critical mistake when trying to land real-world projects: They speak design. Small business owners? They speak survival. When a business owner is juggling…
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What Is WCAG (and Why Should You Care If You’re Not a Developer)?
If you’ve ever heard someone mention “making a website accessible” and thought, “That’s a developer thing, right?”—you’re not alone. Accessibility often gets shoved into the tech bucket: coding problems, screen reader fixes, lawsuits, overlays. But at the heart of it is something much simpler (and much more human): Can people actually use your website? That’s…
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What Is Practical Accessibility? A Plain-Language Guide for Non-Developers
If you’ve ever felt like web accessibility is a maze of technical jargon and legal threats, you’re not alone. But it doesn’t have to be that way. Let me introduce you to a concept I call Practical Accessibility. It’s a simple and effective way to start making any website more inclusive today, without needing to…
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Building Level 11: My Vision for Inclusive Tech Training
“Maigen, you have the awesome turned up to 11.” When my friend Thomas said those words to me years ago, he wasn’t just giving me a compliment – he was unknowingly naming a vision that would become my life’s work. Because here’s what I believe: Everyone has the potential to turn their awesome up to…
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Forrester report on digital accessibility: “The Billion-Customer Opportunity”
Let’s talk about something that gets me absolutely fired up: the massive business opportunity that most companies are completely missing. I’m talking about digital accessibility, and the numbers I’m about to share will blow your mind. The Market You’re Not Seeing (But Should Be) Here’s a reality check: 1.3 billion people worldwide live with disabilities.…
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Why We Need to Fix How We Talk About Accessibility Audits (And What to Do Instead)
Clients are tired of getting massive accessibility audit reports that leave them feeling overwhelmed and unsure where to start. I read this blog post by Karl Groves (the Web Accessibility Viking) and, rather than depressing me, it thrilled me. Let’s talk about why I agree that this approach isn’t working and, more importantly, what we…
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Why Your Website Needs to Be Keyboard-Accessible: A Guide for Business Owners
When was the last time you tried using your website without a mouse? For millions of potential customers, keyboard navigation isn’t a choice – it’s their only option. Here’s why this matters for your business. Your Current Customers Need It Your website visitors are more diverse than you might think: Every customer who can’t use…
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What is Accessible Website Design and Why Is It Important for Small Business Owners to Make Their Website Accessible?
Look, I know you’re no stranger to a never-ending to-do list as a small business owner, but sometimes when you are managing everything, you lose track of the finer details of web design and user experience. Next thing you know, you’re too overwhelmed to ask for advice. Don’t worry, that’s what this article and my…